8
The Structure Diagnostic

Eight questions that find the actual constraint.

Most businesses are not held back by the thing they are working on. This scores the eight fundamentals, positioning, audience, architecture, proof, pricing, channel, message and momentum, and tells you which one is costing you the most. Free. Two minutes. No call required, and no obligation to book one.

  1. 01Positioning
  2. 02Audience
  3. 03Architecture
  4. 04Proof
  5. 05Pricing
  6. 06Channel
  7. 07Message
  8. 08Momentum

One statement per question, scored 1 to 5. You see your result on screen straight away, with the one place to start.

Prefer paper? The Structure Scorecard, a one-page worksheet to score the five parts of your business with your team (PDF).

Your score
0/40

Your shell

    Each fundamental is a chamber, built on the one before it. Where a score is strong the chamber grows by the golden ratio; where it is weak, the chamber stays small. The darkest line is where to start.

    Want to talk it through? Start a conversation, and bring your shell.

    Your weakest fundamental

    Recommended first move

    Where to start

    See how I work

    Get your written read by email, within two working days:

    And The Eight, the weekly letter on brand, growth and taste, four minutes every Thursday.

    Want your team’s view too? Score it together on The Structure Scorecard, one page (PDF).