← Michelle van Eck
8
The Eight-Point Brand Diagnostic

Eight questions that find the actual constraint.

Most businesses are not held back by the thing they are working on. This scores the eight fundamentals — positioning, audience, architecture, proof, pricing, channel, message and momentum — and tells you which one is costing you the most. Free. Two minutes. No call required, and no obligation to book one.

Your score
0/40

Your weakest fundamental

Recommended first move

When you want the constraint resolved rather than named: the Strategy Sprint — two weeks, fixed fee, a prioritised 90-day roadmap.

See how I work — and what it costs

Get your written read — plus The Eight, the weekly letter on brand, growth and taste: