A weekly letter on brand, growth and taste. Eight short pieces — something I have changed my mind about, something working in a client's business, a piece of positioning worth stealing from, and five more. Written, not curated. It takes four minutes.
Free. Weekly, from September 2026. Unsubscribe whenever — no sequence, no funnel, no webinar.
The same shape each time, so you know where to look. Consistency is the whole point — a letter you can scan in four minutes and act on in one.
Founders, brand directors and operators building something that has to work in more than one place. People who would rather read one considered thing a week than twenty unconsidered ones a day.
Anyone looking for growth hacks, engagement bait, or a free version of the paid work. This is a letter, not a lead magnet with a countdown timer attached.
Most growth problems are structure problems in disguise.
If that lands, the letter will too.